Art Direction & Visual Design
Masterpiece Ministries was looking to create a new design for their annual art camp based in Kentucky. The 2014 theme for Masterpiece Project was Sorrow's Flower. They were looking for a visual system that would communicate the thorns in life but also the beauty that is attached to it. Using triangles I created a faceted rose. The sharpness of the triangles represent the sharp points of thorns, but when the triangles are put together a rose is formed.
The rose is the foundation of the visual identity. It acts as a texture, frames, and backgrounds for their print material and camp shirts.
Illustrator was used to create the rose and imported into indesign to create the camp booklet.